Brand Identity & Art Direction

Logo Design

Social Media Introduction to the brand

Product tag

Every fabric has it’s own story


is a project conceived by Irene Della Fazia and I, in May 2020 we founded a small brand of accessories made with waste fabrics. The name comes from the desire to go back in times, when mothers and grandmothers taught us to conserve and repair rather than waste. It is no coincidence that the production is in the hands of Carmen, a master of the hand made, who has been making objects with disused materials for years, her work and her ethics have been our main source of inspiration.